Newsletters Should Be in Everyone’s Digital Marketing Strategy

There are a number of elements and possibilities in a digital marketing strategy, and email marketing, such as sending out a content newsletter, is one of the best ways to boost your content marketing strategy. Not only do they remind clients about your business, but they provide relevant insight. Friendly Reminder Newsletters are a quick and easy way to say …

We Can Help With Featured Snippets

One of the best ways to get your website and content clicked on for a search query is having your content featured in Google’s featured snippet box. According to a Moz.com article, “Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight percent once it’s placed in an answer box, with revenue …

We Don’t Waste Time or Money Because We Avoid Black Hat Techniques

To get a website and its landing pages and blog posts to rank high in search queries, avoiding bad practices, known as black hat marketing, is just as important as doing all of the right things. In the last several years, Google and other search engines have determined ways to detect black hat techniques, or SEO methods that try to …

Want to Improve Search Engine Rankings? Think About Keywords

One of the number one online objectives a business has is to show up on the first page of Google, and preferably, the number one spot. But before getting to that spot, a business needs to figure out what keywords and search queries are most important. For some companies there is no right keyword or search query, but others want …