There are a number of elements and possibilities in a digital marketing strategy, and email marketing, such as sending out a content newsletter, is one of the best ways to boost your content marketing strategy. Not only do they remind clients about your business, but they provide relevant insight.
Friendly Reminder
Newsletters are a quick and easy way to say hey to all customers and that is valuable. Even if customers don’t open the newsletter you sent out, the sight of your business’s name in their inbox is a subtle way to put your business’s name back into a customer’s mind.
Customer Behavior
Newsletters provide senders with a lot of very beneficial insights about a customer’s interest level. Newsletter providers can track which links in a newsletter are clicked, how long a user stays on a site after clicking a link and the other ways a user has interacted with one’s site after clicking on link in a newsletter. With information like that, sales and marketing employees can make informed pitches to the most interested customers.
News and Sales
Do you feel like your company doesn’t have enough to say to send out a newsletter? We promise you do. Everything from blog content, to company news to local news, there are many topics you can include in a newsletter that your customers will find beneficial. Newsletters are also a great opportunity to create special sales or discounts that might motivate a customer to finally make a purchase.
Why an Expert?
Like we said, newsletters are a great way to reach out to customers because they provide your business with lots of valuable insight, but there can be a lot of backend work and that’s where experts come in. Experts like Group501 will ensure your newsletter doesn’t wind up in a customer’s’ spam inbox, and that it is going to track the information you want to track.
Interested in email marketing? Reach out to Group501 here.