To get a website and its landing pages and blog posts to rank high in search queries, avoiding bad practices, known as black hat marketing, is just as important as doing all of the right things.
In the last several years, Google and other search engines have determined ways to detect black hat techniques, or SEO methods that try to trick search engines. Not only are black hat techniques not helpful in boosting a website’s search engine results, but black hat techniques can also be harmful to a website’s page ranking.
Black hat techniques like cramming a post with certain words that results in nonsensical sentences, also known as keyword stuffing, or republishing old content word for word, can result in search engines actually lowering a website’s rankings. Other methods like changing dates on old posts to a more recent date may not harm a website’s rankings, but they are ineffective and a waste of time.
In addition to the techniques mentioned above, search engines are constantly updating their algorithms and methods to detect black hat techniques, so it is difficult for people and companies that don’t follow the latest SEO news and trends to keep their marketing strategies up-to-date and that’s why hiring a content marketing company like Group501 is so important to your success.
Group501 knows what is effective and what isn’t. We have spent years developing strategies and our work has paid off, just read some of our case studies. To ensure our clients see results in the most cost effective way, we follow digital marketing news and trends, and we do what we know works so we don’t waste anyone’s time or money.