Website Content

The first part of the process began with writing and publishing a steady stream of blog content and landing pages to the dealership’s website. Content includes a mixture of product reviews, news and highlights, industry news and coverage of relevant local happenings.

To maximize the reach of each piece of content, everything published on the blog and website is relevant to the brand, unique and focused. All written content is accompanied by at least one photo, video or graphic. These elements are created in house when possible to maximize the authentic value across the web.

To make each piece of content as SEO-friendly as possible, all SEO elements (page or blog post title, URL, tags, image name, meta description) are descriptive and contain relevant words.

Social Media

Social media has been key to driving people to the website and increasing the reach of all website content. To boost their visibility, blog posts are syndicated on a variety of social platforms including, but not limited to G+, Facebook and Twitter.

Within 60 days of the campaign kick off we were able to see a steep increase in organic traffic to the dealership’s website. As we continued to develop content for the dealership we were able to track the upward trend. After the first 60 days the organic traffic increase was more than 68% and after another 60 days, it had increased by more than double. After the first nine months, we saw an organic traffic increase of 300%. Over the same time period, we saw an increase in New Visitor traffic of 2% with a pageview increase of almost 3%, a session duration increase of more than 23% and a decrease in bounce rate of nearly 23%.