Website Content

Creating and publishing written content accompanied by visual content was key to organically drive traffic to the dealership’s website. To ensure a balanced and consistent posting schedule of landing pages and blog posts, we created an editorial calendar that had openings for reporting on timely news, creating evergreen stories as well as long form content. We also took the dealership’s previous content strategy a bit farther by broadening the dealership’s pool of keywords by incorporating relevant local stories, as well as industry news and product news and reviews.

From start to publish, each piece of content was seen by at least three people, all of which helped to ensure all stories were unique, factual and beneficial to the brand. To ensure maximum reach, each piece of content utilized all of the latest SEO practices, everything from photo alt tags and titles, to keywords and tags, to post titles and URL slugs was considered for every post.

Social Media

In addition to the SEO strategy, social media was a key component in organically growing the website’s traffic and reach. Once published, stories were shared on each of the dealership’s social media platforms (Facebook, G+, Twitter, Pinterest) with a photo and a link to the story.

Within 60 days of the campaign kick off we were able to see a steep increase in organic traffic to the dealership’s website. As we continued to develop content for the dealership we were able to track the upward trend. After the first 60 days the organic traffic increase was more than 52% and after another 60 days, it had increased an additional 50%. After the first nine months, we saw an organic traffic increase of 240%.