Website Content

Our first method to drive online users to the website was creating a web of digital content via landing pages and blog posts that contained targeted keywords and topics relevant to the brand’s product. To compete with other local dealerships selling the same products, we diversified our blog and landing page content to include products, local happenings, industry news and create original infographics and videos.

Once our team determined the weekly and monthly goals for content production, the team began creating an editorial calendar that had space for timely news pieces, evergreen pieces and interest pieces and had a balanced amount of content for each of the dealership’s four brands. Once we determined the amount and type of content we wanted to produce, the team focused on creating topic ideas and developing written and visual content.

A second key component to our strategy for Aventura Chrysler Jeep Dodge Ram was not only creating a steady stream of unique content, but also making sure each piece had all SEO elements and each SEO element was optimal for the story.

Social Media

To boost impressions and clicks to the content we created and published, we shared the created content on the dealership’s various social media platforms (Facebook, G+, Twitter and Pinterest).

Another major part of the social media strategy with Aventura Chrysler Jeep Dodge Ram was a 2-part internal strategy. The client came to us after the company went through a management change and the previous management had not been very aware of online reviews, which were suffering. The first part of the process was social media and review monitoring. Our team began monitoring and responding to all reviews across a number of review platforms. We then shared each review with the dealership’s management and worked with them when there were opportunities to have the customer to change their negative review into a positive one. The second part of the process was encouraging the staff to ask their customers to share their positive experiences at the dealership on social media or a review site. The results of both parts of our social approach have been excellent.

Within 60 days of the campaign kick off we saw a steady increase in organic reach. As we continued to develop content for the dealership we were able to track the upward trend. After the first 60 days the organic traffic increase was more than 53% and after another 60 days, it had increased by more than 71%. After the first nine months, we saw an organic traffic increase of 240%. Over the same time period, we saw an increase in pages / sessions of more than 2%, a session duration increase of more than 9% and a decrease in bounce rate of more than 3%.

On the social media front, we saw a large improvement in the quality of reviews the dealership received. Not only did the number of monthly reviews slightly increase each month, but the number of 5-star reviews increased while the number of negative reviews decreased because the team (now aware about customer’s experiences) were able to reach out to the customer and resolve their complaint and in turn the customer would change their review.